Case Study Curo Comfort:
Invisible ergonomics meets luxury design
Cocoon Productions conceptualized and storyboarded a 60-second visual narrative designed for social channels. This video storyboard illustrates the launch of the Curo Comfort therapeutic tub. Strategy sessions identified the target audience, their core purchasing drivers, and the most effective content format. To build a recognizable aesthetic, the storyboard outlines the campaign's core visual elements. It specifies the reference character, color palette, settings, patterns, and objects tailored to this product and audience.
Explainer video concept: bridging the knowledge gap for an audience seeking invisible safety
Homeowners value invisible bathroom safety, but they struggle to find options that avoid a clinical aesthetic. To bridge this knowledge gap, the concept utilizes a 60-second explainer video. The storyboard demonstrates the product's functionality and shows viewers exactly how to customize and operate the bathtub.
