What does a conversion agent cost vs an agency or freelancer?
Short answer: A conversion agent costs €275 one-off, against a Benelux freelance marketer at roughly €50–85/hour or a €1,500–2,800/month part-time retainer, and a Benelux agency retainer indicatively €2,000–6,000+/month. The gap is structural, not merely cheaper: a one-off fixed method replaces recurring hourly or monthly billing. Figures as of 2026, basis Cocoon guide.
The three price points, side by side
The comparison is not agent-versus-human on quality; it is three different ways of being billed. A freelancer sells hours. An agency sells a standing team by the month. The agent sells one fixed method, once.
| Option | Cost | Cost model |
|---|---|---|
| Conversion agentthis | €275 | One-off |
| Freelance marketer | €50–85/hr; €1,500–2,800/mo | Hourly / part-time retainer |
| Agency retainer | €2,000–6,000+/mo | Monthly retainer |
What a Benelux freelance marketer costs
A Benelux freelance marketer costs roughly €50–85 per hour, or a €1,500–2,800 monthly part-time retainer, as of 2026. The figure buys hands and judgement by the hour; scope, consistency and reporting depend on the individual booked. Marked as an indicative Benelux range, basis Cocoon guide, not a universal rate.
What a Benelux agency retainer costs
A Benelux e-commerce agency retainer runs indicatively from €2,000 to €6,000+ per month, and often higher for larger programmes. The monthly fee buys a team, a process and reporting across channels, billed continuously. Stated as an indicative Benelux range, figures as of 2026, basis Cocoon guide, not a fixed quote.
How the agent's cost model is different
The agent's cost model is one-off, not recurring: €275 buys the workflow once, with no subscription, no monthly retainer and no per-report fee. Freelancers bill by the hour and agencies by the month, so their cost compounds with time; the agent's does not. That is the structural difference, not simply a lower price.
What this does not tell you
What the €275 does not include: implementation and publishing are not included — the agent produces the margin walk, CAC ceiling, funnel-gap pricing and conversion copy, but putting changes live on the shop is the owner's job. The price also excludes the ChatGPT or Claude plan the workflow runs inside.
An agency is still the better choice for large, ongoing, multi-channel programmes — continuous campaign management, live media buying across several platforms, and a standing team held accountable month to month. The agent fixes a repeatable method on a shop's own numbers; it does not run daily operations.
FAQ
What does a conversion agent cost vs an agency or freelancer?
A conversion agent costs €275 one-off, against a Benelux freelance marketer at roughly €50–85/hour or a €1,500–2,800/month part-time retainer, and a Benelux agency retainer indicatively €2,000–6,000+/month. The gap is structural: a one-off fixed method replaces recurring billing.
What does a Benelux freelance marketer cost?
Roughly €50–85 per hour, or a €1,500–2,800 monthly part-time retainer, as of 2026. The figure buys hands and judgement by the hour; scope and reporting depend on the individual booked. An indicative Benelux range, not a universal rate.
What does a Benelux agency retainer cost?
Indicatively from €2,000 to €6,000+ per month, often higher for larger programmes. The monthly fee buys a team, a process and reporting across channels, billed continuously. An indicative Benelux range, not a fixed quote.
How is the agent's cost model different?
One-off, not recurring: €275 buys the workflow once, with no subscription, retainer or per-report fee. Freelancers bill by the hour and agencies by the month, so their cost compounds with time; the agent's does not.
Cocoon Productions guide. Cost figures are indicative Benelux ranges as of 2026, illustrative and not universal quotes. The conversion agent is a one-off €279 with no subscription; price excludes implementation, publishing and the ChatGPT/Claude plan.
