Case Study DNX:
Routing discovery traffic through a unified brand identity
Cocoon Productions built the visual and strategic assets for a new DNX discovery campaign. This project required a complete brand overhaul, including a new logo, color palette, and messaging framework. DNX now applies this framework to segment incoming traffic, leading potential customers directly to the most relevant content on their website.
“Just keep your visual and written elements consistent, and the story will naturally fall into place.”
We extended the static visual identity by animating the logo. DNX applies this dynamic asset across their interactive banners and digital advertising to capture attention in the discovery phase.
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![Animated logo and visual identity framework for the DNX brand.]()
Routing discovery traffic with a unified brand identity
Cocoon Productions built a complete visual and strategic foundation for the DNX discovery campaign. This modernized identity and messaging framework effectively segments incoming traffic and guides potential customers directly to relevant website content.
