Cocoon Productions
Sofie Callebaut
AI Workflow Designer & Content Manager
I build AI workflows for small businesses and marketing teams, and teach the people inside them to build their own. Nine years of digital marketing underneath it — which is what tells me which work is worth automating, and which falls apart without a person.
Download CVPDF · 2 pagesAI Workflow Designer & Content Manager
Turn a messy repeated task into a designed system a non-technical owner can run without me — then write the content that system produces.
- Design and build real Claude projects — scoped end to end, not a chat window with a long prompt in it.
- Recognise repeatable patterns — which parts of a job come back every week, and which genuinely need a human each time.
- Break complex prompts into reusable parts — so a prompt that worked for one person works for the team.
- Split prompts into instructions, knowledge and input — the three-way split that keeps a project maintainable.
- Set up skills in Claude — expertise stored in the system rather than re-explained every conversation.
- Own the content that comes out of it — every piece tied to one channel, one action, and the metric it is judged on.
Senior Copywriter & Account Manager
- Primary contact for key client accounts, with regular progress updates and consistent delivery.
- Managed the full lifecycle of creative projects, from concept through to client handover.
- Content strategies for Bouwinfo and for various clients, including comprehensive guides.
- Google Gemini Enterprise, Midjourney and Synthesia for high-end commercial visuals.
Senior Content Marketing Specialist
- B2B content for Indeed Inspiration, the regional platform, with thought leadership campaigns among Benelux employers.
- Employer branding campaigns for Politie Gent and NMBS.
- Aligned campaign assets and localised messaging across the Benelux.
Digital Marketer
- End-to-end go-to-market strategy for the Paymate product launch.
- Directed performance branding agency Grava (now Fightclub) against the numbers.
- Primary liaison between internal stakeholders and external partners.
Digital Marketer
- Discovery and SEO campaigns to grow organic traffic and overall visibility.
- Search-optimised copy across digital channels, balanced with brand storytelling.
- Tracked analytics and adjusted content strategy on the data.
Growth & strategy
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Campaign & creative
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Content & narrative
conversion-content-studio
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narrative-strategist
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Brand & build
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AI systems & workflow
- Claude projects and skills — scoping, building, testing and maintaining, including plugin bundles that run in a client's own account.
- Prompt architecture — instructions, knowledge and input kept separate so prompts stay reusable.
- Workflow mapping — finding the repeatable pattern before any tool is chosen.
Marketing & content
- Full-funnel strategy — business objectives aligned to measurable goals across the journey.
- Paid search & SEO — Google Ads with Smart Bidding, plus on-page optimisation.
- Copy — hero sections, white papers, sales decks, category pages, product descriptions and FAQs, in Dutch and English.
Platforms & tools
Claude
Google Gemini Enterprise
Squarespace
JSON-LD schema
WordPress
HubSpot
Google Ads & Analytics
Midjourney
Synthesia
Canva
After Effects
MailChimp