Insights
How do you benchmark an online store's conversion funnel?
Benchmarking a funnel means recording each step's conversion rate, from a fixed data source over a fixed window, before you change anything. This article walks the six-step method, explains why a blended rate hides leaks, and shows what to compare against and what benchmarking still cannot tell you.
What are you stuck on?
This is where I write about the whole picture: earning traffic that's actually worth having, then making sure it survives to the bottom line. Unit economics, margin protection, Benelux logistics and compliance, and the creative that brings people in.
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