Insights
Do you need code or API keys to run a conversion agent?
Running a conversion agent takes no code and no API keys. It works inside the ChatGPT or Claude account you already have, reading a single analytics CSV — or a screenshot — from Shopify, Lightspeed or WooCommerce. Setup is minutes, there is no subscription, and no developer is required.
Conversion agent vs AI writing tools vs chatbot: what’s the difference?
Three tools, one dividing line. A chatbot responds to prompts and an AI writing tool executes one task, but neither decides what to write first. A conversion agent diagnoses the funnel, prices the biggest gap, then drafts copy for that single step — the difference between producing output and choosing it.
What are you stuck on?
This is where I write about the whole picture: earning traffic that's actually worth having, then making sure it survives to the bottom line. Unit economics, margin protection, Benelux logistics and compliance, and the creative that brings people in.
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