WordPress website

A WordPress website that brings in enquiries.

Sofie Callebaut, owner and web manager at Cocoon Productions
Sofie CallebautOwner and web manager

Your website runs on WordPress, but the enquiries aren't coming in. Cocoon Productions finds out where your visitors drop off, builds the pages your customers are looking for and puts everything in your own WordPress. You keep full control of your website, and it starts working for you.

bouwwerkengoossens.be
The Bouwwerken Goossens WordPress website after the optimisation
The Bouwwerken Goossens WordPress website on a smartphone
WordPress51 pages, built
in 35 hours of work
Sound familiar?

Your WordPress website is up. But what does it bring in?

This is what I see most often on a small business's WordPress website. Every point costs you enquiries.

You don't track enquiriesYou see visitors, but not who fills in a form, calls or emails.
Not found in your areaAnyone searching for your service in their town finds a competitor.
Too few pagesOne page for all your services. Google doesn't know what you should be found for.
Invisible in AI assistantsChatGPT and Google AI name other companies when your customer asks a question.
A quote page that puts people offA long form with no explanation. Visitors drop off before they hit send.
No time to writeYou know what should go on it, but you'd rather be on site than behind your laptop.
WordPress website optimisation

What Cocoon Productions tackles in your WordPress website.

I always start from your product: what it does, what your customer gets out of it and why they can trust you. Then I build your website around that.

01

Tracking enquiries

I set up conversions for your form, your phone number and your email address. That way you see every month how many enquiries your website brings in.

02

Menu and page structure

A clear menu with one page per service. Your visitor finds what they're looking for in two clicks.

03

Pages per town

A page for every town in your service area. That way Google finds you when someone searches for your service in their town (SEO).

04

Found in AI assistants

I write your pages so ChatGPT, Gemini and Google AI understand your business and mention it in their answers (GEO).

05

Copy and images

I write all the copy and create the images. You fill in a questionnaire, send photos of your projects and give your approval.

06

A quote page that works

A form that asks what you need and explains what happens next. Fewer drop-offs, better enquiries.

Project: Bouwwerken Goossens

A WordPress website that brought in its first enquiry after one week.

The services block on the Bouwwerken Goossens WordPress website
General contractor in Lierde

“Can you get more traffic to my website?”

35hours of work from analysis to launch
51pages live in WordPress
18pages per town
9blog posts on the questions people ask before they build

One week after launch, the first enquiry had already come in, without any ads.

Werner Goossens asked for more visitors. The analysis showed no conversions were set up and his local visibility was missing. Cocoon Productions worked in seven steps. Pick a step:

A questionnaire and conversations about the projects Werner wants to win, his service area and his customers.

What customers say

Reviews on Google.

How we work together

First a design you approve. Then I update your website.

1First meetingI come by, or we have a call online. You tell me what you want to achieve.
2Analysis and designYou get a design of the new layout of your pages.
3Copy and imagesI write and design. You approve.
4Live in WordPressEverything's in your own WordPress, with enquiries you can track.
Your options

Two ways to get started.

Questions about your WordPress website

What you'll want to know before you start.

Do I have to move away from WordPress?

No. Cocoon Productions works in your existing WordPress website, just like with Bouwwerken Goossens. You keep your domain name, your hosting and your login.

What does optimising a WordPress website mean?

Building your website so it brings in enquiries: tracking enquiries, a clear menu, a page per service and per town, copy that Google and AI assistants understand, and a quote page that makes it easy.

How much of my time does it take?

Not much. You fill in a questionnaire, we have a few conversations, you send photos of your projects and you approve the copy. Cocoon Productions does the rest.

What does it cost?

The Web Design package costs €5,760 excl. VAT, at a fixed price. Want to keep growing after that? Then you choose the Marketing package for €690 a month excl. VAT.

What is GEO?

GEO stands for Generative Engine Optimization: writing your content so AI assistants like ChatGPT, Gemini and Google AI find your business and mention it in their answers.

First meeting

Shall we look together at what your WordPress website brings in today?

In a first conversation, I'll go through with you where visitors drop off and what a first step could be.

Sofie Callebaut of Cocoon Productions
Sofie CallebautCocoon Productionssofie@cocoon.productions