One day of training. Then your team builds its own web pages.campaigns.sales materials.
In this in-company training, your team learns marketing with AI: with Claude Projects, on your own website and your own products. Everything you make that day has one goal: more enquiries and sales.
Experienced trainer with more than nine years of experience in web design and marketing for small businesses. Drawing on her experience as a trainer, Sofie explains complex topics in a clear, accessible way.
AirTech · mascot
DNX · campaign plan
Goossens · web designAirTech · mascotDNX · campaign planGoossens · web designAirTech · mascotDNX · campaign planGoossens · web designAirTech · mascotDNX · campaign planGoossens · web designMascots, ads and web design from Cocoon Productions projects.
Claude writes the way your business writes.
Your goals are always the starting point: more quote requests, orders or site visits. We set them together in the intake call. We build your Claude Project on top of them, so everything your team makes with Claude works towards those goals.
What clients say about Sofie’s work.
Google average, based on 3 reviews (7 October 2026). Read them on Google →
“This is a partnership that really takes the work off your hands. Sofie sets the bar high and nails every job we give her.”
Tekla VancuyckGoogle review
“A pleasure to work with Sofie. Delivery always follows set guidelines and is spot on!”
Wouter De MeyerGoogle review
“Working with Sofie from Coconne is really pleasant: extremely thorough briefings, a huge amount of expertise, very punctual and fast…”
Julie Van MarisGoogle review
One real question from your business. Your team builds the answer itself.
Your in-company training starts from a concrete question, like “I want to automate my sales emails.” From there, we work out a workflow that fits your business completely, like in the example below. Click the steps.
This is how Sofie built it herself: two skills, one email template, a scheduled task and a small script. See every step on the project page.
See the full projectCocoon Productions puts together a training that fits your business’s needs and goals.
Here’s what your in-company training could look like:
Before the day: the intake call
Before the intake call, I run a baseline measurement. That shows me where your website’s growth potential is. In the call, we go over the results and the practical side, so you can get straight to work on the day itself.
- The baseline measurement. Where your website is missing out on enquiries and sales today.
- Claude in your website. How Claude fits into your content management system.
- Your tools. Which tools your team wants to work with.
- Your projects. What you want to achieve with Claude.
- Your website’s data. How best to handle it.
- The preparation. Everyone has a Claude account, and we agree which accounts you’ll work with, for example Google.
Your own Claude Project
You create a Claude Project for your business and load your own copy, quotes and product info into it. From then on, Claude knows your business. You ask the same question with and without the project, and you see the difference straight away.
Your product first
A strong page starts with the product, not the copy. For each product, you answer three questions: what does it do, what does your client get out of it, and why do they trust you? Claude helps you sharpen that against your competitors.
Your own Claude skills
A Claude skill is a fixed way of working that Claude carries out the same way every time, like writing a product page or answering a quote request. Based on the baseline measurement, you pick the tasks that bring in the most. For those, you build your first skills, with your product, words and images built in.
Your website, sharper
You pick the page that needs to bring in the most. With Claude, you rewrite the title, the headings, the copy and the buttons. A visitor then gets what you do in a few seconds, and where to click to send an enquiry.
Content marketing
You make a content plan with topics taken from the questions your clients really ask. Claude helps fill in that plan. Then you write your first blog post and make the images to go with it.
Your own writing rules
You set down how you write: how you address your clients, which words you never use and which promises you do and don’t make. Claude applies those rules to every piece of copy, even when a colleague asks the question.
Your work plan
You finish with three tasks for the next 30 days. Each task says who does it and by when. That way, you turn what you learned into work straight away.
“Everything I show you that day, I use myself for Cocoon Productions. So you don’t get theory from a book. You get my way of working, applied to your website.”
For small businesses that want to keep their website and marketing in their own hands.
One fixed price: €2,650 for your whole team.
You pay per group of 4 to 6 participants, not per person. The intake, the preparation, the Claude skills and the day itself are all included.
We go through it all together in the intake call, including which Claude plan suits you.
Questions businesses often ask me
About the training, the preparation and what happens afterwards.
How is this different from a regular AI course?
On a regular course, you get explanations and other people’s examples. In this training, you work on your own marketing: your website, your campaigns and your product info. You leave with work you’ll use the next day.
Does my team need to be technical?
No. If you can write an email and open a website, you can follow along. You don’t learn code. You learn to set up Claude for your business.
Do we work with examples or with our own material?
With your own material. You send it over before the intake. On the day itself, you work on your own products and your own website.
Do we get course materials?
Yes, but not the usual handouts. You get built-in Claude skills: a fully operational system in your Claude Project, set up for your business. After the training, I send you a digital summary of everything we covered.
What if we get stuck after the training?
Then you ask me your question directly. You do the work yourselves. I help when you have a specific question.
Where does the training take place?
At your office. We go through what you need to have ready together in the intake call.
What language do you teach in?
In Dutch, French or English. You choose, in the intake call.
Do you also run webinars?
No. Cocoon Productions only runs tailor-made training, at your premises. That way, we work on your own goals and you see results, in the long run too.
Do you focus on specific sectors?
Mostly, yes. Cocoon Productions specialises in e-commerce, construction and manufacturing. We also have experience with product-service companies, and we build agents for companies with complex services.
Do you work with the KMO-portefeuille?
No. The KMO-portefeuille, the Flemish government’s subsidy for small businesses, only covers training from a registered provider, and Cocoon Productions isn’t one. On top of that, the Flemish government is ending the KMO-portefeuille: from 1 January 2027, you can no longer use it to apply for support. That’s why we keep the price sharp: €2,650 excl. VAT for your whole team. With 6 participants, that’s about €442 per person.
One day of training. Then your team does it themselves.
In an intake call, we look at your website together and at what your team wants to be able to do. After that, you’ll know if the training is right for you.