Your tourism web agency in Belgium: get a website that brings in guests
Professional tourism websites, without giving up your evenings. You look after your guests: we manage your website, your social media and your Google Business Profile, every month, in French, Dutch, English and German.
Tourism is a sector where lots of partners work together. Your digital strategy depends on the audiences you want to reach, and on the activities and products you offer. We start from your positioning and your goals, then build your website and social media from A to Z.
Sofie Callebaut
Your website and marketing partner, Cocoon Productions
Or call us directly: +32 498 31 65 07
We know your region and what your guests are looking for
9 municipalities · 18 sites · click to explore
Hover over a municipality or a site, then click.
Why Cocoon Productions
Our mission
We make your sustainable business stronger.
We show off a sustainable, appealing Ardenne experience through your website and your marketing.
Cocoon Productions is based in Rochehaut, above the Semois. We come to you to see your place and look at your website together.
Based in Rochehaut
We know the region and we come to you, for photos and for check-ins.
One price
€290 excl. VAT a month to manage your website and online marketing. No endless quotes.
More than the usual
Elsewhere in Belgium, managing social media alone often costs €300 to €500 a month. With us, the blog, your Google Business Profile and your website are included.
One contact person
Sofie Callebaut handles your account from start to finish.
No reliance on subsidies
Our price doesn't rely on any voucher or grant. It stays the same if the support schemes change.
AI to dig deeper
We work from data: visits, Google searches, enquiries and bookings. AI helps us analyse it in depth, and we work on every piece of content down to the detail. We check everything before it goes live.
Four languages included
Every piece of content goes out in French, Dutch, English and German, at no extra cost. Sofie Callebaut's first language is Dutch.
What managing your website and online marketing includes
A website that performs takes more than training
Mon Bagage Numérique, VISITWallonia, the Maisons du Tourisme and the Nature Park train and advise you. That's valuable. But after the training, the work still has to be done: writing, taking photos, posting, updating your website, replying to reviews, every week, in peak season too.
Cocoon Productions takes care of all that hands-on work. You look after your guests, we keep your website moving forward, with no worries for you.
Direct enquiries and bookings
38
▲ + 19 in 6 monthsthrough your website, with no commission
Calls from Google
64
▲ × 2from your Google Business Profile
Website visitors
940
▲ + 34 %in October
Google rating
4,7
▲ 41 new reviewsa reply to every review
Website visitors per month
Four measures across the month
Visitors per day
Dutch-speaking visitors
Clicks on “Book”
Sample dashboard · made-up figures
Social media and community management
We build a posting calendar that fits your business, then create 5 posts a month per channel, on at least 2 channels, for example Facebook and Instagram. We look after your community and suggest events that fit your mission and your goals: events your visitors ask for and that bring in new guests.
Google Business Profile
We set up or take over your Google Business Profile and add 2 Google posts to it every month. We also draft replies to your reviews.
5 blog posts a month
Five posts with photos about your business, your activities and your region. They answer the questions your visitors type into Google and AI assistants.
Website optimisation and redesign
We turn your current website into an interactive one, built for your guests: a page per room or per activity, booking and contact in one click, up-to-date information. Then we improve it every month.
Off-site SEO
We list your business on other platforms, guides and tourism directories, so Google finds your name in several places.
Presence in online communities
We reply on behalf of your business in Facebook groups, on Tripadvisor and to questions asked on Google.
Monthly report
Every month, a clear report: what we posted, website visits, calls and enquiries from Google, and how your reviews are doing. You see what your website brings in.
In French, Dutch, English and German
Everything we create, we publish in four languages: posts, Google posts, blog posts and website pages. Your Flemish, Dutch, German and other international guests read about you in their own language.
The region's tourism calendar
Every month, the region lives to the rhythm of its festivals, its seasons and its walks. We use this calendar for your 5 blog posts, your posts and your Google posts. Your visitors search for “Fête médiévale de Bouillon” or “Croix-Scaille skiing”: they should land on your website.
FAQ
How much does it cost to manage a tourism website?
€290 excl. VAT a month. That covers social media, your Google Business Profile, 5 blog posts with photos, website optimisation and redesign, off-site SEO and presence in online communities. Everything goes out in French, Dutch, English and German.
Do you also publish in Dutch, English and German?
Yes. Every post, Google post, blog post and page we create goes out in French, Dutch, English and German, at no extra cost. A large share of Ardenne visitors come from Flanders and the Netherlands.
What does making your tourism website professional mean?
It means going from a website you update when you've got time to one that's looked after every month: up-to-date information, clear pages, regular content and an active Google Business Profile. Public support programmes teach you how to do it. We do it for you.
Don't public support programmes already do this work?
No. Mon Bagage Numérique, VISITWallonia and the Maisons du Tourisme train, advise and promote the region. They don't write your posts and articles, and they don't update your website. We point you to these programmes when they save you money.
My website is on Wix, WordPress or Squarespace. Can you work on it?
Yes. We work on your current website. If you don't have a website yet, we'll talk about it during the free analysis.
Do I need to provide the photos and text?
Yes, partly. Share as much information about your business as you can, ideally photos of your activities and your products. For photos of the region, we take care of everything. We write the text, and you check and approve it before it goes live.
When will I see results on Google?
You'll often see the first changes on your Google Business Profile within a few weeks. For articles and the website, expect several months. Every month, you get an overview of what we've done and the results.
Your website deserves monthly care
Free first chat, no strings attached. We analyse your website, your social media and your Google Business Profile, and tell you what we'd do in the first month.
Sofie Callebaut
Your website and marketing partner, Cocoon Productions