Project DNX: what the target audience wants, linked to smart home technology

Our audience research showed a clear demand: a smart home that's intelligent, flexible, secure and private. To make those benefits tangible, we developed the DNX Discovery Campaign. This campaign moves away from dry technical specs and shows what an intuitive, secure home really means for you day to day.

High-performing B2B creative ads combining premium industrial visuals with strategic copywriting to capture high-value enterprise leads.
A campaign blueprint inside the digital brand library organizing approved layouts, typography rules, and hooks for social media creative ads.
Performance case study showing a cluttered, low-converting digital promotion (before) redesigned into a sleek, minimal, high-ROI creative ad (after).
A curated multi-device grid displaying uniform logo placement and consistent design systems across a suite of digital creative ads.
Dynamic display creative ads utilizing a 3D Pixar-style brand mascot paired with punchy creative copy to maximize click-through rates.
Immersive Instagram creative ads featuring photorealistic lifestyle visuals generated directly from assets inside the brand library.

Listening to what people really say online

Visual side-by-side showcasing the high impact of unique on-brand images over generic stock photography.
Matrix comparing long-term compounding strategy with uncoordinated, ad-hoc marketing tasks.

To really understand the audience, we dug into online forums, social media threads and reviews. That showed us the words buyers actually use and the problems they actually have. What did we find? People who want a smart home today aren't looking for yet another gadget. The conversations revealed much deeper frustrations: worries about data privacy, annoyance at a pile of separate apps, and walls full of control panels. The real wish? Technology that works invisibly in the background instead of demanding attention.

Storyboard comparison tracking a flat product presentation (before) re-engineered into a dynamic, feature-led social media creative ad (after).
Premium LinkedIn creative ads designed for decision-makers, showcasing complex technical case studies through clean, authoritative visuals.
Web workspace layout within the brand library showing modular creative ads where copy and background visuals can be hot-swapped for seasonal promos.
Slick, conversion-focused Google Display Network creative ads carrying pre-approved brand concepts to capture top-of-funnel search intent.
A promotional graphic for DNX smart home technology emphasizing data privacy and security, featuring a smartphone interface with controls for home cinema, kitchen, temperature, humidity, lighting, and EV charger, with a black background and gold acce
Video editing sequence showcasing a high-impact vertical video creative ad recycled from existing high-res footage in the brand library.
A visual A/B testing matrix showing generic buttons (before) optimized into action-oriented, high-converting creative ads call-to-actions (after).
Video freeze-frame from an animated creative ad that breaks down complex tech solutions using clean, vector-based explainer visuals.
Flowchart illustrating how a singular project field photo is transformed, cataloged in the brand library, and instantly deployed into multi-channel creative ads.
Macro-focused product creative ads highlighting exquisite hardware craftsmanship and premium textures to elevate brand positioning.
An analytics graphic proving a massive drop in customer acquisition costs after switching from ad-hoc promotions to cohesive, library-backed creative ads.
Dark promotional background for a smart home automation product featuring a smartphone screen with control interface, and a yellow button labeled 'View Our Packages'. The text promotes versatile smart living with modular home automation system.
A smartphone screen showing a smart home app interface with controls for home cinema, kitchen, temperature at 22°C, humidity at 55%, lighting at 80%, and EV charger at 67%, against a dark geometric background with the text 'DNX SMART HOME' in the top

More strategic work

  • My own website in two days, then checked

    My own website in two days, then checked

    I translated the entire Cocoon Productions website from English into Dutch and added six articles and fifteen visuals. Two days from start to finish, against an estimate of fifteen to twenty-one working days if you outsource the same job. Then I ran four automated checks over every published page, because speed is worthless if the result isn't right. They still caught 66 errors.

    See the numbers →
  • Kinetic digital ad creative for AirTech advanced water filtration systems.

    AirTech: complex filtration, explained simply

    We turned AirTech's complex vortex filtration system into an accessible, animated visual identity. The premium hardware design stays front and centre, while the benefit is crystal clear: a clean home with filters that need no maintenance.

    See AirTech →
  • Storyboard concept for the Curo Comfort therapeutic bathtub explainer video

    Removing friction from the user experience for safety-conscious buyers

    In a single strategy session, we developed a concept video showing how invisible safety fits into a luxury bathroom design. The story shows residents keep their independence without ending up in a clinical-looking bathroom.

    See the Curo concept →
  • Animated logo and visual identity framework for the DNX brand.

    Steering discovery traffic with a single brand identity

    Cocoon Productions built the complete visual and strategic foundation for the DNX discovery campaign. The refreshed identity and messaging split incoming traffic and send each visitor straight to the page that fits them.

    See the DNX concept →