Project Curo Comfort: invisible ergonomics in a luxury bathroom

Cocoon Productions developed the concept and storyboard for a 60-second social video for the launch of the Curo Comfort therapeutic bath. In earlier strategy sessions, we mapped the target audience, their main motivations and the best-fitting content format. To set a recognisable brand style, the storyboard defines the visual basis for the whole campaign straight away: from the reference character and the colour palette to the ‘tokens’, the visual elements that define Curo, all matched closely to the product and the audience.

Concept video: explaining it to buyers who want safety they can't see

Residents want a safe bathroom, but they don't want that safety to show. And what's on the market often looks clinical. To remove that friction in the user experience, the concept uses a 60-second explainer video. The storyboard shows what the product does and shows viewers exactly how to set up and use the bath.

Please note: this video is a concept. It's the last strategic step, just before the real content production starts.

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    In a single strategy session, we developed a concept video showing how invisible safety fits into a luxury bathroom design. The story shows residents keep their independence without ending up in a clinical-looking bathroom.

    See the Curo concept →
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